Unlocking the Agentic Web Economy

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Cloudflare Agents Week Recap: The New Infrastructure for the Agentic Web
Aug 11, 2026 5 min

Cloudflare Agents Week Recap: The New Infrastructure for the Agentic Web

Cloudflare is positioning itself as an infrastructure provider for agents, with WebMCP leading the charge.

The Agentic Web Summer
Jul 15, 2026 4 min

The Agentic Web Summer

OpenAI and Anthropic are putting browsers inside their agents. For commerce, that makes the website itself part of the agent stack.

🚨 Breaking 🚨 Shopify Stores are Getting WebMCP
Jul 12, 2026 4 min

🚨 Breaking 🚨 Shopify Stores are Getting WebMCP

Shopify quietly injected WebMCP tools into thousands of storefronts.

Is "Agent Readiness" a Real Category - or Just Snake Oil?
Jun 18, 2026 7 min

Is "Agent Readiness" a Real Category - or Just Snake Oil?

Unpacking the "agent ready" industry

Google Doubles Down on WebMCP at I/O, Amazon Launches Alexa-as-a-Service
Jun 02, 2026 9 min

Google Doubles Down on WebMCP at I/O, Amazon Launches Alexa-as-a-Service

Why the Future of Agentic Commerce May Belong to Websites

Should Merchants Build a Dedicated Website for AI Agents?
May 13, 2026 7 min

Should Merchants Build a Dedicated Website for AI Agents?

We’ve been getting this question a lot lately. So we sat down with the actual evidence. Honest answer: we’d not build it today.

🚨 Breaking 🚨 Google added a new “Agentic Browsing” category to Lighthouse.
May 11, 2026 2 min

🚨 Breaking 🚨 Google added a new “Agentic Browsing” category to Lighthouse.

And yes - it checks whether your site supports WebMCP.

👻 Agentic Commerce Ghosts are Currently Traveling Through Your Website
May 04, 2026 4 min

👻 Agentic Commerce Ghosts are Currently Traveling Through Your Website

Welcome to a hybrid agentic commerce future — where consumers visit your site, but bring their own agent along for the ride.

What Amazon Shipped in Rufus Is Bigger Than It Looks
Apr 29, 2026 4 min

What Amazon Shipped in Rufus Is Bigger Than It Looks

The birth of async commerce - how Rufus's Scheduled Actions feature changes what ecommerce looks like.

Google Wires Agentic Commerce Into Chrome with Skills and Browsing in AI Mode
Apr 20, 2026 7 min

Google Wires Agentic Commerce Into Chrome with Skills and Browsing in AI Mode

Want to skip ahead and just try our free tool? Check it out here . Google recently launched Gemini in the Chrome browser , embedding Gemini directly into…

We Connected OpenClaw 🦞 with Instacart ChatGPT App - and Something Awesome Happened
Apr 09, 2026 5 min

We Connected OpenClaw 🦞 with Instacart ChatGPT App - and Something Awesome Happened

We recently ran a small experiment wiring OpenClaw up to agentic commerce, and a hacky little shortcut we tried ended up working way better than we…

WebMCP: Every Website Is Getting an Agent (Plus A Live Demo!)
Mar 23, 2026 9 min

WebMCP: Every Website Is Getting an Agent (Plus A Live Demo!)

Scroll all the way down if you just want to jump straight to the live demo section below👇 .

What's Happening in OpenAI's Agentic Commerce
Mar 16, 2026 5 min

What's Happening in OpenAI's Agentic Commerce

Last week OpenAI quietly dropped a bomb. A leak from The Information revealed they’re killing Instant Checkout - their first real agentic commerce…

The Birth of Goal-Based Shopping
Mar 03, 2026 7 min

The Birth of Goal-Based Shopping

Every new technology shift brings two types of value. The first is doing old things better - the same thing you were already doing, just faster or…

Why OpenClaw Won't Buy You Anything Soon
Feb 17, 2026 8 min

Why OpenClaw Won't Buy You Anything Soon

If you have been anywhere near X recently, you have seen the lobster. OpenClaw is a local-first personal agent you run on your own hardware. It connects…

Claude Gets Into the Agentic Commerce Race
Feb 09, 2026 4 min

Claude Gets Into the Agentic Commerce Race

Until recently, there was a pretty strong consensus: Claude is winning the developer race (and a big chunk of enterprise via their API). Claude Code was…

Agentic Commerce Gatekeeping Problem
Feb 04, 2026 8 min

Agentic Commerce Gatekeeping Problem

The way agentic commerce protocols are evolving is very different from how traditional internet protocols evolved through internet history. TCP/IP (the…

3.5 Billion Users Just Got an Agentic Shopping Browser
Jan 29, 2026 7 min

3.5 Billion Users Just Got an Agentic Shopping Browser

Yesterday we saw another major announcement for agentic commerce from Google (and it’s only January):

Releasing 3 Open Tools for Agentic Commerce + Agentic Commerce Workshop
Jan 27, 2026 2 min

Releasing 3 Open Tools for Agentic Commerce + Agentic Commerce Workshop

One of the things we love about agentic commerce is that it brings the spirit of open-source back - something the e-commerce industry isn’t used to. This…

Everything You Wanted to Know about Google's New Universal Commerce Protocol (UCP)
Jan 12, 2026 10 min

Everything You Wanted to Know about Google's New Universal Commerce Protocol (UCP)

Yesterday was a big day for Agentic Commerce. Sundar Pichai, Google’s CEO, came in person to the NRF conference in New York City to present the Universal…

The Agentic Commerce Arbitrage
Jan 08, 2026 4 min

The Agentic Commerce Arbitrage

Historically, technological platform shifts tend to follow a pattern: Experimental - the bootstrapping phase where something goes from experimental…

OpenAI to Buy Pinterest? Strategic Analysis
Jan 05, 2026 6 min

OpenAI to Buy Pinterest? Strategic Analysis

Last week, The Information published its 2026 predictions and predicted that OpenAI will acquire Pinterest. Pinterest stock jumped 3% on the news. While…

What's Your 2026 Agentic Commerce Strategy?
Dec 18, 2025 5 min

What's Your 2026 Agentic Commerce Strategy?

Every business - holding company, retailer, brand, small merchant - is already planning its 2026 agentic commerce strategy.

Instacart x ChatGPT Apps: When The Interface Owns The Customer
Dec 10, 2025 7 min

Instacart x ChatGPT Apps: When The Interface Owns The Customer

ChatGPT and Instacart released yesterday their new app integration - an Instacart app you can invoke directly inside ChatGPT. You can add items to your…

"Selling on ChatGPT" Webinar + ACP Updates
Dec 02, 2025 6 min

"Selling on ChatGPT" Webinar + ACP Updates

🚨 This Thursday we’re co-hosting a workshop with our good friends at ReFiBuy about Selling on ChatGPT. Scot from RefiBuy will discuss product data…

Death of the Checkout
Nov 11, 2025 4 min

Death of the Checkout

“In many cases, the user interface to a program is the most important part for a commercial company: whether the program works correctly or not seems to…

ChatGPT’s Two Roads to Commerce: Instant Checkout vs. ChatGPT Apps
Oct 28, 2025 6 min

ChatGPT’s Two Roads to Commerce: Instant Checkout vs. ChatGPT Apps

In early October, OpenAI made two major announcements: ChatGPT Instant Checkout: lets merchants list their products directly inside ChatGPT, allowing…

Agentic Commerce Is Going Live
Oct 09, 2025 3 min

Agentic Commerce Is Going Live

We’ve wrote many times that the endgame for agentic commerce is merchants building their own infrastructure for agents - what we call the machine route .

Everything you wanted to know about ChatGPT Checkout and ACP Protocol
Sep 30, 2025 5 min

Everything you wanted to know about ChatGPT Checkout and ACP Protocol

We view the Agentic Commerce Protocol (ACP) which was announced yesterday as the formal starting point of agentic commerce.

Why Mandates Are The Next Big Thing in Agentic Payments
Sep 23, 2025 5 min

Why Mandates Are The Next Big Thing in Agentic Payments

When we started nekuda , our core mental model for agents was they are a form of delegation . That’s very different from how software is usually used…

Perplexity Comet Meets Bargaining Agents
Sep 17, 2025 5 min

Perplexity Comet Meets Bargaining Agents

One of the key innovations people keep mentioning with agentic commerce is bargaining agents. Wouldn’t it be cool if while shopping you could instantly…

MCP-UI in Action: A Demo of One-Click Agentic Checkout
Sep 03, 2025 6 min

MCP-UI in Action: A Demo of One-Click Agentic Checkout

Our mental model for agentic commerce is that a commerce agent will use two interfaces: the first is the human route - going through existing systems…

Shopify Makes Commerce Agents First-Class Citizens
Aug 06, 2025 5 min

Shopify Makes Commerce Agents First-Class Citizens

An announcement we’ve been waiting for finally dropped yesterday – Shopify officially rolled out their agentic commerce tools.

Headless Commerce for a Headless Internet
Jul 30, 2025 8 min

Headless Commerce for a Headless Internet

The further AI agents are evolving, the clearer it gets: they are quickly becoming the new interface for the internet. Through a chat or voice interface…

When an LLM Runs a Store
Jun 30, 2025 5 min

When an LLM Runs a Store

We usually write strictly about autonomous payments, but this time we're making an exception to talk about one of the exciting things we encountered…

Paying Agents: The First Bots You Should Let In
Jun 10, 2025 7 min

Paying Agents: The First Bots You Should Let In

We’re in a transition period. In the old internet, there was a clear boundary: GUIs were for humans, and APIs were for machines. Anything else was…

The Shift from eCommerce to a(gent)Commerce: No Card No Human
May 14, 2025 4 min

The Shift from eCommerce to a(gent)Commerce: No Card No Human

Thrilled to introduce nekuda 🥳 So who are we? Let’s start with a few words about us.

Everything You Wanted to Know About How Agents Will Handle Checkouts
Apr 29, 2025 6 min

Everything You Wanted to Know About How Agents Will Handle Checkouts

We like to constantly remind ourselves our agentic payment thesis: Agent-driven transactions will generate significant commerce volumes across the…

Why AI Agents Break the Old Rules of Payments
Apr 01, 2025 6 min

Why AI Agents Break the Old Rules of Payments

In payments, when discussing the end-user, the focus is usually on authentication , not authorization . Let’s break it down further with some quick…

Your Voice is Your Wallet: Voice Commerce is Finally Here
Feb 13, 2025 9 min

Your Voice is Your Wallet: Voice Commerce is Finally Here

For over a decade, the promise of voice as the future of human-to-machine interaction has been a holy grail. Amazon began developing Alexa, its personal…

Can Browser Agents Handle Payments? A Look at OpenAI’s Operator
Jan 30, 2025 4 min

Can Browser Agents Handle Payments? A Look at OpenAI’s Operator

Last week, OpenAI released their new agent, Operator , that can operate its own browser, joining Claude’s Computer Use and many other startups and…

The Great GUI Overhaul
Dec 30, 2024 7 min

The Great GUI Overhaul

Only two years after the public release of ChatGPT 3.5, OpenAI has captured over 8% of the U.S. market as a primary search tool 1 .

Agentic Payments: A New Frontier for Fraud and Cybersecurity
Dec 16, 2024 5 min

Agentic Payments: A New Frontier for Fraud and Cybersecurity

At around 9:00 PM on November 22nd, an AI agent named Freysa had one simple rule: Do not transfer funds . The agent had a growing prize pool, and anyone…

The Road to Autonomous Payments
Dec 02, 2024 6 min

The Road to Autonomous Payments

In our previous post , we outlined how do we view the agents payments space evolving and the challenges it faces. Here's a quick recap: we see two primary…

Why AI Agent Payments is the Next Big Category
Nov 19, 2024 13 min

Why AI Agent Payments is the Next Big Category

The recent announcement by Stripe to create a payment SDK for AI agents joins similar moves by Coinbase , Circle , and soon OpenAI and Perplexity …

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